WIPO中国：关于马德里体系，你想了解的都在这里

WIPO中国：关于马德里体系，你想了解的都在这里

什么是马德里体系？

What is the Madrid System?

马德里体系是针对全球商标注册和管理的解决方案，涵盖了全球131个国家，代表全球贸易量的80%以上。马德里体系具有覆盖全球、方便、具性价比等优点。

The Madrid System is a global trademark registration and management solution, covering 131 countries and representing over 80% of global trade. The benefits of the Madrid System include global coverage, convenience, and cost-effectiveness.

为什么用马德里体系注册商标？

Why register a trademark under

the Madrid System?

1.统一平台，操作方便

Single user-friendly platform

马德里体系提供集中化的国际商标申请和管理程序，通过马德里体系的eMadrid平台，国际商标注册人可以用一种语言（支持英文、法文或西班牙文）提交一份商标国际注册申请，以一种货币(瑞士法郎)缴纳一套费用，即可同时在多个国家获得商标注册保护。

The Madrid System provides a centralized process for international trademark application and management. Through the eMadrid platform, applicants can file a single application for international trademark registration in one language (English, French, or Spanish), pay one set of fees in one currency (Swiss francs), and obtain protection for their marks in multiple territories simultaneously.

这种集中的商标管理模式适用于有不断海外扩张需求的企业，在企业全球发展和扩张时，能快速在新市场提交商标保护，并且利用统一后台管理和续展。

This centralized trademark management model meets the needs of companies looking to expand their business overseas. As these companies grow and expand globally, they can quickly apply for trademark protection in new markets and use the unified platform to manage and renew their trademarks.

2. 节约时间和经济成本

Time and cost saving

通过马德里体系注册国际商标，注册人无需准备多份国家或地区申请和缴纳多种语言的翻译费用，更省略了在多个国家或地区商标主管机关的繁琐流程，很大程度上减少了企业的时间、经济和精力投入。

By registering an international trademark through the Madrid System, the registrant could avoid preparing multiple national or regional applications and paying for the translations into other languages, while skipping the cumbersome procedures of filing applications with the trademark offices of various countries or regions. This largely reduces the time, costs and efforts for the companies.

3. 广泛的地域覆盖面

Wide geographical coverage

马德里体系在131个国家保护注册人的商标权利。这其中包括绝大多数发达国家以及许多发展中国家和转型国家，以及欧洲联盟和非洲知识产权组织（OAPI）。随着成员数量的持续增长，马德里体系的覆盖范围和影响力也在不断扩大。

The Madrid System protects the trademark rights of registrants in 131 countries. This includes most developed countries, many developing countries, and countries in transition, as well as the European Union and the African Intellectual Property Organization (OAPI). As the membership of the Madrid System continues to grow, so does its coverage and impact.

谁可以使用马德里体系？

Who can use the Madrid System?

无论是个人创业者、中小企业、商标代理机构、还是大规模企业，都可以通过马德里体系进行商标国际注册，实现商标在全球的保护。

Individual entrepreneurs, small and medium-sized enterprises, trademark agencies, and large corporations, can all use the Madrid System to register their trademarks internationally and protect their trademarks worldwide.

*需要提醒的是，申请者要确保在本国的知识产权局（必须是马德里体系的成员）已经获得或申请了商标保护，才可以利用马德里体系进行国际商标注册。

* Please note that applicants should ensure that they have obtained or applied for trademark protection in the IP Office of their own country (which must be a Member of the Madrid System) before they utilize the Madrid System for international trademark registration.

如何使用马德里体系？

How to use the Madrid System?

马德里体系为国际商标注册提供全面支持，覆盖从申请到续展的整个周期。eMadrid是马德里体系的在线服务平台，提供注册所需要的一切工具和支持资源。国际商标申请人可以通过eMadrid自主完成提交申请、管理商标、查询和监控商标。

The Madrid System provides comprehensive support for international trademark registration throughout the entire cycle from filing to renewal. eMadrid is the online service platform of the Madrid System and provides all the tools and resources that international trademark applicants need to file their applications, manage their trademarks, and search and monitor their trademarks themselves.

第一步：国际商标检索

Step 1: International Trademark Search

在提交马德里商标国际注册申请之前，申请人可以利用eMadrid提供的全球品牌数据库进行多个国家的商标检索，通过识别近似或相同的商标来避免与申请商标冲突，有助于优化申请策略。

Before filing a Madrid international trademark application, applicants can use the global brand database provided by eMadrid to search for similar or identical trademarks in multiple countries to avoid conflicts with the existing trademarks and optimize the filing strategy.

*需要特别注意的是，在申请注册商标时，如果该商标的名称、图案或设计与已经注册或正在申请中的商标相同或相似，那么这个商标将不被允许注册。

* Please note in particular that if the name, pattern or design of the trademark to be applied for registration is identical or similar to an earlier trademark registered or applied for, this trademark could not be registered.

第二步：提交国际商标申请

Step 2: Filing an International Trademark Application

在确保国际商标在目标市场的可用性后，申请人下一步就可以在eMadrid提交申请了。（中国的申请人可以通过中国国家知识产权局提交马德里商标国际注册申请）马德里体系的注册平台支持英文、法语和西班牙语，申请人可以根据自己的语言偏好来选择语言。最后，以瑞士法郎作为统一结算货币支付费用，即可完成商标申请。在提交申请后，还可以在线追踪进度，第一时间掌握申请进度。

After ensuring the availability of the international trademark in the target market, the applicants can next file the application via eMadrid. (Chinese applicants may file Madrid applications through the China National Intellectual Property Administration.) The registration platform is available in English, French, and Spanish, and applicants can select the language according to their language preference. Finally, the applicant can pay the fees in Swiss Francs as the single settlement currency to complete the application. Once the application has been submitted, the applicants can track the progress of their application online.

*需要提醒的是，申请者要确保在本国的知识产权局（必须是马德里成员国）已经获得或申请了商标保护，才可以利用马德里体系进行国际商标注册。

* Please note that applicants should ensure that they have obtained or applied for trademark protection in the IP Office of their own country (which must be a Member of the Madrid System) before they utilize the Madrid System for international trademark registration.

第三步：管理商标注册

Step 3: Managing Trademark Registrations

除了商标申请外，商标的管理和拓展也至关重要。注册人可以通过eMadrid系统来统一管理商标注册和扩大注册保护范围，包括调整商品及服务类别、管理代理人信息、变更联系信息、处理所有权变更，以及续展等等。

In addition to filing trademark applications, managing and extending the scope of trademarks is also crucial. Trademark owners can use the eMadrid System to centrally manage trademark registrations and expand the scope of registrations, including adjusting goods and services, managing representative information, changing contact details, changing ownership, renewals, etc.

国际商标注册费用

International Trademark Registration Fees

马德里商标国际注册费用主要包括以下几个部分：

The Madrid international trademark registration fees consist of:

• 基础注册费：无论国际商标注册人指定多少个国家，都需要交纳一份基础注册费，这是向世界知识产权组织（WIPO）缴纳的费用，用于注册国际商标。基础注册费因商标的颜色不同而有差异，黑白商标为653瑞士法郎，彩色商标为903瑞士法郎。

• Basic registration Fee: A basic registration fee is payable to the World Intellectual Property Organization (WIPO) for international trademark registration, regardless of the number of countries designated by the applicant. The basic registration fee varies by the color of the mark, ranging from 653 Swiss francs for a black and white mark to 903 Swiss francs for a color mark.

• 补充注册费：向每个指定的马德里体系成员申请商标注册时，需要支付100瑞士法郎的补充注册费。

• Complementary registration Fee: A complementary registration fee of 100 Swiss francs is payable for each member of the Madrid System designated in the application for trademark registration.

• 附加注册费：如果注册人商标的商品或服务的类别超过3个，那么每增加一个类别，需要额外支付100瑞士法郎的附加注册费。

• Supplementary registration Fee: If more than 3 classes of goods or services are indicated for trademark registration, a supplementary registration fee of CHF 100 is payable for each class of goods or services in excess of 3.

• 单独规费：一些国家可能会对在该国注册的国际商标收取额外费用。具体金额通常根据各个国家的规定而有所不同。

• Individual fees: Some countries may charge an additional fee for registering an international trademark in that country. The exact amount usually varies according to each country's regulations.

您可以通过WIPO官网中的eMadrid提供的费用计算器，快速估算商标注册费用。

You can quickly estimate the cost of trademark registration by using the fee calculator provided by eMadrid on the WIPO website.

想要进一步了解马德里体系？对该体系如何运作有疑问？您可以参加我们为您量身定制的独家中文互动网络研讨会!

Want to learn more about the Madrid System? Have questions about how the system works? You can join our exclusive and customized interactive webinar in Chinese!